REALTOR® among athletes competing in Paralympic Games | How to redirect agents when they've lost momentum | Salespeople can turn to AI for follow-up tasks
Salespeople can turn to AI for follow-up tasks AI can lend a hand for the time-consuming process of following up with sales leads, writes Michael Welch, who recommends using AI for writing email responses, improving targeting, summarizing meetings and other tasks. "As AI becomes even better at reading intent and communicating with prospects, leveraging AI in the follow-up process is going to become an even more essential way to nurture key accounts through the sales funnel and close more deals," Welch advises. Full Story: HubSpot (8/26)
Consumers want businesses to embrace DEI Despite broad public support for corporate diversity, equity and inclusion initiatives, brands are facing rising conservative activism and skepticism about the authenticity of these efforts. Public opinion strongly favors internal actions, such as hiring and promoting employees from underrepresented demographic groups, over external-facing efforts, according to new data from Morning Consult. Full Story: Morning Consult (8/27)
Real Estate Trends
Home price index up from prior year in June The S&P CoreLogic Case-Shiller National Home Price Index was up 5.4% in June on a year-over-year basis, down from a 5.9% annual gain in May. The index's performance suggests "above-trend real price performance when accounting for inflation," said Brian Luke of S&P Dow Jones Indices. Full Story: Bloomberg (8/27),The Wall Street Journal (8/27),Barron's (8/26)
Downtown office buildings face $557B valuation drop Urban central business districts across the U.S., such as downtown Los Angeles, are witnessing a downturn in commercial real estate as buildings lose tenants and face foreclosures, and about $557 billion in value was wiped out from 2019 to 2023. In contrast, outer neighborhoods and suburbs are experiencing growth and investment, highlighting a post-pandemic shift in market dynamics. Full Story: Bloomberg (8/26)
Technology & Innovations
Digital tech, social media shape real estate lead generation The real estate industry is evolving with digital advancements, requiring agents to adopt modern lead-generation techniques that cater to tech-savvy consumers. One of the most impactful strategies is tapping into the power of social media marketing. Full Story: Dataconomy (8/28)
Fair & Equitable Housing
Lot rent hike threatens affordability in mobile home community State leaders are expressing support for residents of this Massachusetts mobile Home community as they protest a proposed lot rent increase. The increase, more than double the current payment, threatens affordable housing for the residents, particularly seniors and those with disabilities. Full Story: WGGB-TV (Springfield, Mass.) (8/28)
Legislation & Regulation
Fed's Daly supports move toward rate cuts Federal Reserve Bank of San Francisco President Mary Daly concurred with Fed Chair Jerome Powell's view on the need to reduce interest rates, signaling alignment at the central bank toward easing monetary policy. Daly, speaking on Bloomberg Television, highlighted the importance of balancing rate cuts to avoid over-tightening that could harm the labor market as the economy shows signs of slowing. "The time to adjust policy is upon us," Daly said. Full Story: Bloomberg (8/26)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
DISCLAIMER
Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
