Real estate lessons to apply to your business in 2025 | Enhancing broker-agent communication for better business outcomes | Aspiration economy: How tech shapes consumer desires
The aspiration economy is redefining consumer behavior by shifting focus from basic needs to aspirational identities, driven by technology and social media, writes S. Z. Khan, vice president for marketing and strategy at Hyperzod. Marketers are using this by selling narratives and lifestyles rather than just products, raising concerns about the ethical implications and psychological impact of mimetic behavior, Khan writes. Full Story: SmartBrief/Marketing (1/6)
Initial facial impressions shape how people perceive others' mental states, according to a study in Nature Human Behavior that used computational models to assess how facial traits affect inferences about emotions in different situations. Results showed that these impressions are consistent worldwide, suggesting a universal bias in interpreting others' feelings based on appearance. Full Story: Medical Xpress (1/6)
Apartment rent growth dipped to 1% at year-end Apartment rent growth was measured at 1% on a year-over-year basis at the end of the year, according to Apartment List. Rents declined 0.4% compared with the prior quarter. The fourth quarter of 2024 saw absorption of 113,200 units and supply additions of 133,300 units. Among the top 50 markets, Detroit led with the strongest annual asking rent growth at 3.2%. Full Story: Connect CRE (1/6)
Technology & Innovations
How AI-powered agents are dominating the competition In an increasingly competitive market, real estate pros are seeking new ways to stand out, showcase their unique value and grow their business. Transformative solutions like artificial intelligence are emerging as a key vector that could separate resourceful agents from the rest of the pack. Read more at NAR's Emerging Technology blog.
Home sellers are increasingly concerned about privacy issues related to online listings, says real estate adviser Mark Ruane, who notes that images uploaded to MLS can quickly spread. Security analyst Dan Linskey advises downloading listing photos for records and ensuring interior images are removed from public sites after a sale. Full Story: WSOC-TV (Charlotte, N.C.) (1/6)
Theologian Douglas Sharp highlights the role of religious advocacy in responding to affordable housing challenges, emphasizing that it is not just a social and economic issue but also a moral and spiritual one. Sharp notes that various religious traditions can inspire systemic change and support for vulnerable populations. Full Story: The Gazette (Colorado Springs, Colo.) (tiered subscription model) (1/7)
Legislation & Regulation
Proposed bill targets rent hikes in Ore. mobile home parks Mobile home park residents in Oregon face significant rent increases and stricter management rules as corporate ownership becomes more common. State Rep. Pam Marsh has introduced House Bill 3054 to address these issues, aiming to limit rent hikes to the inflation rate, restrict increases when units are sold and prevent unnecessary aesthetic demands from park owners. Full Story: Rogue Valley Times (Medford, Ore.) (1/4)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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