WardsAuto Dealer 5
WardsAuto Dealer 5
 

FEBRUARY 22, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Feb. 22. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Here's something to avoid: Showing real ads to fake people.

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Unleash your insight with FREE cybersecurity courses. 
CDK University is partnering with Wombat Security Technologies to offer free cybersecurity education, teaching your employees how security threats present themselves in day-to-day situations. Help your employees recognize the role that they play in protecting your business, your data and your customers. Register today at www.cdkuniversity.com.

2.

Amazon-like selling comes to the dealership F&I office.

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3.

The strange case of the auto-retailing data breach that wasn't.

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Dealertrack eContracting ­—Your Peers Have Spoken
With so many benefits to eContracting, what’s number 1? According to 3/4 of our customers, it’s fast funding.* And by fast funding, we mean that you can receive funding in as little as 2 hours depending on the lender and the time of day. Now that’s fast.

4.

Say goodbye to gasoline-powered ForTwo Smart microcars in America. Turns out, Millennials aren't drawn to a squeeze box on wheels.

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5.

The latest in auto retailing news from CBT Automotive: What does the revived "Buy American" movement mean to international-nameplate dealers?

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“I’ve been a dealer for 34 years, and docuPAD® is the best product I’ve seen in many years. We have docuPAD in all of our dealerships, and everyone is seeing similar, if not better, results. In fact, docuPAD is paying for my Reynolds bill in all 5 stores.” – Steve Barna, Dealer Principal, Hawthorne Chevrolet
See his story.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Soda Lake, WY; Is Scotch Lake nearby?), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...