Plus, the latest AI releases and updates.
| Launching a new product is thrilling. Not having all the moving parts in order for the launch can lead to disaster. Today, contributor Eric Dates provides four key steps you can take to make sure your product launch goes sky high. And as 2023 winds down, please consider taking a moment to fill out our Salary and Career Survey. You are such an important part of what we do at MarTech, and the survey helps us get to know your evolving roles and challenges even better. Chris Wood,
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| B2B marketing | | | By the time you mention your product to a prospect, you must prove you understand them and can help. Here's how to do that. | | |
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| Marketing artificial intelligence (AI) | | | Haven't done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it. | | |
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| Event marketing | | | Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner. | | |
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| MarTech webinar | | | Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . | | |
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| Event marketing | | | Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees. | | |
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| Marketing management | | | The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. | | |
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| Email marketing | | | Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes. | | |
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| Email marketing | | | Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. | | |
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| Your voice matters | | | Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech. Contribute your insights now! Take the survey | | |
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