Econsultancy Pulse
Friday 12 October 2018 | View in browser
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Top story
Vodafone’s chatbot is delivering double the conversion rate of its website
At the Festival of Marketing 2018, Jon Davies, Head of Digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
Hello Kitty: Why the iconic brand partners with micro-influencers
GSK Consumer Healthcare: A digital transformation case study
How Barclaycard Business re-skilled its digital content managers to drive performance
Emotional marketing matters… more than you think
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Featured Report
Maximising the ROI of Digital Marketing
Being able to accurately quantify the contribution that a marketing programme has upon revenue and profits is the holy grail of marketing measurement, yet there remains little consensus over the best way to do this. Our report seeks to clarify the conundrum of how marketers can calculate their ROI.
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Training
Fast Track Digital Marketing
London, 16-17 October 2018
Masterclass: Advanced CRM Strategies (3 days)
London, 16-18 October 2018
Masterclass: Advanced Analytics (3 days)
London, 17-19 October 2018
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Econsultancy
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing  tasks and workflows so they can  increase operational efficiency and  grow revenue faster.

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EMR
Marketing Automation Manager
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Asset Growth Manager
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