Reaching new audiences: Fazoli’s Test Kitchen on TikTok Learn how Fazoli's got started with TikTok, what has worked and what hasn’t, and where they see their content going in the future.
ClickZ Daily: March 30, 2022 |
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| Good morning! TikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reaching over one billion in 2021. In our recent case study, Will Hanrahan, senior digital marketing manager at Fazolis, shares how the American fast-casual restaurant chain is going viral on TikTok with authentic content. Find out how they garnered 3,000,000+ TikTok views, saw a 400% increase in performance, and landed a Shorty Award nomination for best ‘Branded Series’. This is Fazoli’s recipe for TikTok success. |
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