Re-engage Subscribers | Bing? | New Books

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Feb. 5, 2025

Today's Sponsor: How to Re-engage Email Subscribers Right Merchants know the value of re-engaging dormant email subscribers. I did that several years ago while working for a leading U.S.-based email service provider. A client, a prominent direct-to-consumer personal-care brand, had roughly 30,000 email subscribers who had not opened an email in 2 to 7 years. My team developed and implemented a targeted three-month re-engagement strategy that maintained email deliverability and brand reputation. Over 50% of the dormant subscribers ultimately re-engaged. Here are the steps. Re-engage Subscribers Create a segment for unengaged subscribers Including unengaged subscribers in a regular sending cadence will confuse them and likely land your campaigns in the spam folder, hurting your email deliverability. Instead, place them in a separate segment. When sending re-engagement emails, prioritize the most recently engaged subscribers. As you work from newest to oldest, note metrics such as open and click rates. If they start to decline, you’ve likely hit your limit. Read article > A Message from IP Moat Stop Counterfeits from Stealing Your Sales IP Moat detects and removes copied images, counterfeit products, and trademarks from online marketplaces. Enter a link to your product, and we’ll send a free audit of infringing listings. Plus, get 1 year of free Amazon.com monitoring and removals, worth $420, with any paid plan. Learn more > New Books on Strategy, Resilience, AI, More​ These new titles address today's business challenges — leadership, tactics, customers, data, change. Read article > It’s Time to Pay Attention to Bing ChatGPT uses Bing's index and search platform. And Bing's advertising program is growing. Read article > From the Archive: July 2006 AbeBooks.com Co-founder Rick Pura Rick Pura just finished writing the software code for “Rick’s Search Engine.” He thinks it works pretty well, and he may go into the search engine business or something else entirely. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Northern Ireland Key to E.U., U.K. Fulfillment Protein Bar Founder Thrives in a Crowded Field 🎯 Industry IQ Resources from our advertisers. Passport Just Made Global Growth Easier 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.