WardsAuto OEM
WardsAuto Daily

SEPTEMBER 21, 2018

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Ram 1500 a Customer-Focused Tour de Force

Wards 10 Best UX Winner
Many of the qualities that earned the all-new Ram Wards 10 Best Interiors honors earlier this year are noted again in the Best UX judging.

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ALPHA® Argomax® Silver Sinter Technology for Hybrid and Electric Powertrains.
Alpha is extremely well positioned to the growing trend towards increased electrification of the automotive powertrain, enabling the highest efficiency power electronics, while achieving a reduced form factor, lower cost and an unprecedented increase in reliability. Our customer applications labs provide design assistance for both package and module level implementations. AlphaAssembly.com

In Insane Market, 2019 GMC Sierra Denali Perfectly Sane

Test Drive
The Sierra Denali’s distinctive styling helps set it apart in the segment, as well as further distinguish itself from its Chevrolet Silverado cousin at a time when that pickup also is getting more luxurious.

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U.S., Chinese Parts Makers Caught in Trade War Crossfire

The U.S. duties are to be levied on a wide range of Chinese exports of auto parts, including tires, windshields, mirrors, seatbelts, transmissions, door assemblies, chassis, instruments and seats.

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Autoline Daily: Top Industry News for Sept. 21

Peugeot Unveils Retro Inspired Concept; NASCAR Viewership Sliding; Daimler Tests AI to Help Engineers

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Change born from responsibility
The MAHLE Group is committed to making transportation more efficient, more environmentally friendly, and more comfortable by continuously optimizing the combustion engine, driving forward the use of alternative fuels, and laying the foundation for the widespread acceptance and worldwide introduction of e-mobility.

Magna Divesting Fluid Pressure, Controls Business

The transaction is expected to close in first-quarter 2019, with about 4,200 employees across 10 facilities in North America, Europe and Asia transitioning to Hanon Systems.

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2019 GMC Sierra Denali in Newfoundland

Gallery
In market gone bonkers for luxury pickups at staggering price points, the GMC Sierra Denali is as logical as a Sou’wester hat in the rain.

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Lexus Airs First-, Third-Most-Viewed Car Ads

At No.1 for the week of Sept. 10, Lexus highlights the engineering “mastery” of the Lexus ES, which has a hybrid engine, hand-tuned audio system and the “most advanced active safety system in its class.”

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Five Lessons from Hollywood About Autonomous User Experience

Industry Voices
It doesn’t take someone named Cipher to figure out keeping riders calm will be the ultimate secret code.

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