Reputations in higher education are notoriously difficult to change, and colleges face significant headwinds as a sector: Institutions are dealing with the perception that higher education is not worth it, teaches useless things, and indoctrinates students in radical ideas.

But across the country, at institutions of varying size and reach, college marketers and leaders are innovating in how they reach their audience. And national organizations and university systems are working to improve the public’s perception of higher education.

The Chronicle’s newest issue brief, Raising Your College’s Profile, examines how three colleges transformed their profiles. It provides insight that will empower leaders to shape their college’s narrative and to understand the broader landscape of higher education’s sectorwide reputation.

Order this issue brief to:

• Explore higher education’s reputational challenges and meet the national organizations that are trying to market the sector as a whole.
• Discover how key relationships with local employers and lawmakers can make the difference for regional institutions.
• Learn how experts suggest communicating about diversity work on campus effectively.