Plus, what you need to know about Google’s Privacy Sandbox.
| “Email is no longer a digital megaphone.” So cautions contributor Ali Schwanke in her step-by-step breakdown of how to keep emails personal and valuable for customers and businesses alike. I love the comparison to a Swiss army knife. An email can be many things, depending on where the customer is on the journey. Showing personalized attention to customers depends on data. And for marketers, the data ecosystem is facing a significant change as Google inches closer to phasing out all third-party cookies from Chrome. Today, editor at large Kim Davis provides all you need to know about Google’s Privacy Sandbox, which aims to help marketers navigate new protocols in the space. Chris Wood
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| Email marketing | | | Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. | | |
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| Digital advertising | | | Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization. | | |
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| Digital asset management (DAM) | | | Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem. | | |
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| Customer data platform (CDP) | | | These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. | | |
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| MarTech webinar | | | Learn how to create hyper-personalized content that resonates with your audience across all touchpoints. | | |
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| Social media marketing | | | New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology. | | |
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| Customer journey orchestration | | | The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Marketing artificial intelligence (AI) | | | See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst. | | |
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| MarTech on-demand | | | Unlock a treasure trove of content from MarTech, featuring nearly 50 presentations on CX, AI, AMB, and more — all for free, and all available on-demand. No calendar reminders, no countdowns, no excuses. Learn more | | |
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