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| Ragan Announces The battle for a reader’s attention is an ongoing issue for communicators that will be addressed during Ragan’s Writing & Content Strategy Virtual Conference on December 8. The virtual program features a pre-conference workshop on December 7 and a half-day conference on December 8. The program will teach attendees how to captivate audiences with clear, compelling copy and storytelling. Writing and content experts from the United Postal Service, TD Bank, Syntax, Cleveland Clinic, Federal Reserve Bank, The Pharmaceutical Strategies Group, Communicate4Impact, Jed Foundation, Ragan Consulting Group, Porter Novelli, Jacobs, Southern Poverty Law Center, Forbes, Tipalti, Citrix, Xero and the City of Fort Lauderdale will provide their techniques and strategies to create copy that converts and drive ROI. Attendees will partake in peer-to-peer discussions and presentations focused on: Writing like a journalist Creating copy that fizzles and sizzles A checklist to fine-tune and fact check copy fast Inclusive language for DE&I Content strategy framework 5 habits of successful content marketers SEO for Creatives Secrets of sticky content by channel 5 Cs of social media copywriting Persuasive messaging The neuroscience of stories Techniques to keep up with the relentless pace of contentView more about the event here. For registration questions, contact Kimberly Egan at [email protected]. For sponsorship opportunities, contact Hanna Lavelle at [email protected]. |
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