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Sparkle Street Oil 12 x 12 Sold |
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Quick Art Marketing Tip: Request a Photo of Artwork Recently Purchased By Jason Horejs |
Hi None,
I've written extensively about the process of selling art -- everything from building relationships to following up and closing the sale. Today, I'm going to share a simple tip that will help you turn your sales into marketing tools for future sales. In past posts, I've encouraged you to follow every sale with a handwritten thank-you note. This thank-you note adds a warm, personal touch that will let your clients know you truly appreciate their business. By adding one simple line to your thank-you note, you can encourage feedback from your clients, and get a picture of the artwork you sold them that will be of incredible value to you in your future marketing efforts. |
The line to add to your thank-you note is this:
"If you have a moment and would be willing to snap a photograph of the piece, I would love to see it in its new home, and I'd love to share the photo with clients who are considering my work. You can email the photo to me at [email protected]" |
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This simple request almost always results in a photo, and often several photos of the piece. I have found that my customers are not only happy to take the photo, they enjoy showing the piece off and love the thought of helping the artist's career along. Often, the client will also write a little note to accompany the photo, sharing their feelings about the piece.
To read more on how one simple request can result in future sales, continue to the original full article on RedDotBlog ...
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Editor's Note: If you want to start selling your art, a professional and secure website can be your most valuable tool. FASO is the easiest way to build and maintain a gorgeous website, we also include amazing marketing tools that automate many common marketing tasks for you. Every FASO membership comes with our amazing guide to marketing and selling your art called The BoldBrush Art Marketing Playbook (or AMP for short). So what are you waiting for join our art community today! Sign up today for a free, no obligation 30-day trial. |
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This article is by Jason Horejs, regular contributing writer for FineArtViews. Jason Horejs and his wife, Carrie, own Xanadu Gallery in Scottsdale, AZ., which they founded in 2001.
Jason also publishes RedDotBlog.com, a resource for artists interested in creating and strengthening relationships with galleries, as well as those looking to sharpen their own selling skills. |
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