Quibi has Jeffrey Katzenberg, money and is working with top talent and studios; but is there any consumer demand for a subscription mobile video service?
June 04, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from TikTok wanting to prove it's an effective ad platform to our editor's note from our latest issue of Digiday Magazine.

  • TikTok wants to prove it is an effective ad platform -- quickly. TikTok's ad platform, available in beta to a select number of agencies, is testing interest-based targeting, custom audience and pixel tracking, according to four advertising executives.
  • In our latest Digiday podcast, The Financial Times' CEO John Ridding talked about the biggest growth areas for the FT going forward, why the publisher's relationship with Facebook has been consistently difficult and more.
  • Issue 14 of Digiday Magazine focuses on Cannes' place in the industry as it stands. Here's a brief introduction.
Other things to know about
  • Cannes is right around the corner -- and whether you're on the Riviera or just following along, it can be a long week and a difficult one to navigate. Sign up here for the Digiday Cannes Briefing, presented with Vevo, to get our daily email with updates on all things Cannes delivered to your inbox each morning from June 17-21.
  • In this webinar, we’ll explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. Sponsored by Akamai.
Top Stories
Video Anywhere
Quibi has Jeffrey Katzenberg, money and is working with top talent and studios; but is there any consumer demand for a subscription mobile video service?
Marketing on Platforms
With updates to its ad system, TikTok is looking to attract marketers who are interested in the app but wary of its performance.
Sponsored by IBM
As the digital world moves at breakneck speed, marketers must stay on top of the latest changes to gain a competitive edge. Learn about nine of the most crucial trends and technologies shaping the marketing landscape.
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Publishing on Facebook
After 18 months of testing with several dozen publishers, Facebook’s subscriber conversion tool is now available as part of a suite of tools. To date, the publication
Sponsored by Akamai
On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites.
The Programmatic Marketer
Sorrell wants the data S4 owns to come from nurturing relationships, steering creative ideas or post-purchase experiences, not only from media buys like the traditional agency networks. He expanded on his vision for the business in an interview with Digiday.
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Sponsored by GeoEdge
The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card.
Modern Newsroom
Vice News has hired seven new staffers to its digital news desk, with plans to “significantly” add to its newsroom in 2019, according to a spokesperson.
Video Anywhere
With its Vudu streaming service, Walmart is hoping to carve out a piece of the free video streaming market — with a shoppable twist.

All Latest Stories

Video Anywhere
On this week's Digiday Podcast, Glashow talks about the opportunity to program for Quibi, why Go90 didn’t work and more.
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