With companies pulling earnings forecasts and the upfront market losing steam, the signs are clear: advertisers are easing off the gas.
| With companies pulling earnings forecasts and the upfront market losing steam, the signs are clear: advertisers are easing off the gas. Additional coverage: Retail media networks are falling into the same entrapments as the early years of DSPs, leaving marketers with a sense of déjà vu. Key questions to ask Google about its AI systems as it bids to double down on its playbook in the AI era. Google’s March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack. Google’s vp of global ads joined the Digiday Podcast to explain how Google is inserting ads into AI Mode and AI Overviews. From sister site, Modern Retail: From prices to sourcing, more consumers are mentioning tariff-related concerns in product reviews. Jetting off to the Cannes Lions International Festival of Creativity next month, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about There's still time to save. Get 35% off an annual Digiday+ membership. Offer extended—ends May 30. Success in the digital media landscape looks different for different agencies. Whether seeking scale, profit, growth — or something else entirely — each agency needs to find the right fit. Sponsored by Pathlabs. Under the leadership of Ann McGowan, general manager of digital platforms at A+E Global Media, the company is exploring new audience engagement and content curation tactics. Sponsored by A+E Global Media. | | |
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