Q&A with Tom Libretto, CMO of Pegasystems We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on empathy this year.
ClickZ Daily: April 20, 2020 |
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Digital Leaders Charlie Braithwaite & Mahir Prasad We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on empathy this year. |
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Digital Marketing Kamaljeet Kalsi People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss that diversity will be the secret recipe for success, and more. Read more |
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| Digital Marketing Clate Mask Clate Mask, Co-founder and CEO of Keap, shows entrepreneurs how to nail down and fine tune their marketing strategy. Read more |
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| AI Julie Van Ullen Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make it fit for purpose in the modern era. Read more |
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| Digital Marketing R.J. Talyor R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts moving forward and plan for when life is back to normal. Read more |
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| Digital Leaders Jacqueline Dooley & Mahir Prasad Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM may be headed in the future. Read more |
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| | Actionable Analysis This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Download now |
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