Today we have Mike Anderson, co-founder and CTO at Tealium, speaking about how data regulations are affecting marketers—and what this means for the overall consumer buying experience. Mike says shifting the balance of power from brands back to consumers will be a positive in the long run. However, compliance may be tough, given the siloed data management practices present in many businesses. Also, we have iZooto’s Co-founder Shrikant R Kale, showing us how to leverage push notifications to drive post-holiday sales. Also ICYMI: - PathFactory announced that Druva, a leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and reduce marketing friction.
- Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector. The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber Monday and the whole holiday season.
- Boxing Day footfall decreased by 11.8% compared to Boxing Day 2018, according to official data from ShopperTrak.
- SAP SE announced a new enterprise edition of the SAP Litmos Training Content solution, with more than 2,000 video or downloadable courses, including 150 courses designed for customer-experience professionals.
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