Q&A with Segment CEO Peter Reinhardt: Successfully navigating the CCPA Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We speak to Segment's Peter Reinhardt to find out just how to do that.
ClickZ Daily: January 22, 2020 |
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| Happy Wednesday! Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We caught up with Peter Reinhardt who is the CEO of Segment, a San Francisco-based startup that is helping customers navigate the new data laws, to figure out just how to do that. Also, new Gartner study shows that while customer experience efforts remain inconsistent in many organizations, there are signs of greater commitment and execution for 2020.
Also ICYMI: PureB2B, a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. NewStore, an Omnichannel-as-a-Service provider, is starting 2020 with $20M in strategic investments and significant customer momentum. Partnerize, automation solutions company, announced a $50 million growth financing round led by Accel-KKR. Samya.AI, an enterprise Revenue Growth AI SaaS company, announced today that it has raised $6 million in seed round funding led by Sequoia India. DoctorLogic, the creators of the all-in-one Website Marketing Platform exclusively for healthcare providers, announced it has completed a $7 million Series A round of financing. Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that their platform now offers geo-prediction for email. ZoomInfo, a leader in go-to-market (GTM) intelligence solutions, announced the launch of its new mobile presence, releasing both a free and premium application, CommunitieZ Go and ZoomInfo Mobile, to support its community and enterprise customer base. AudioEye, an industry-leading software solution delivering website accessibility compliance to businesses of all sizes, has announced a partnership with Duda, a leading web design platform for companies that offer web design services to small businesses. |
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Analyzing Customer Data Charlie Braithwaite Amidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We speak to Segment's Peter Reinhardt to find out just how to do that. |
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Analytics Barry Levine Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner. Read more |
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| Digital Marketing Martin Ochwat 60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your Instagram marketing for ecommerce. Read more |
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| Digital Marketing Charlie Braithwaite Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read more |
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| Content Tereza Litsa WordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with eight practical tips. Read more |
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| AR & VR Barry Levine BBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and satisfaction. Read more |
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Analytics Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technologies all having to coexist. Download now |
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| Data & Analytics Ad Hijacking can be destructive to a brand’s paid search programs with several negative impacts. Download now |
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