Q&A with Paige O’Neill, CMO of Sitecore We spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly customer-centric approach going forward.
ClickZ Daily: April 23, 2020 |
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| Hello! Today we have our interview with Sitecore’s Paige O’Neill, where she discusses the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly customer-centric approach going forward. “Many CMOs are also struggling to adapt to the demands of digital transformation. In some cases, they might not be ready from a technological standpoint — whereas, other times, they might not be ready from a wider cultural standpoint,” says Paige. Also, with more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can trust. Nielsen’s Lana Busignani’s article details the four best practices for marketers to overcome internal roadblocks and maximize the potential of their campaigns. |
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Digital Leaders Charlie Braithwaite & Mahir Prasad We spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly customer-centric approach going forward. |
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Digital Marketing Lana Busignani With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can trust. This article details the four best practices for marketers to overcome internal roadblocks and maximize the potential of their campaigns. Read more |
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| Digital Marketing Jacqueline Dooley Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly. Read more |
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| Digital Marketing Jacqueline Dooley ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read more |
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| AI Jacqueline Dooley Conversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams and businesses. Read more |
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| Analytics Barry Levine This visualization by Visual Capitalist explores how each generation's media consumption is changing during this period of pandemic-induced social isolation. Read more |
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| Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
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