Data is the future of marketing--but only when used to enhance the core creative services that agencies sell to their clients. This is the argument Publicis Groupe CEO Arthur Sadoun advanced to support the largest acquisition in his company's history, confirming that it had agreed to buy Epsilon for $4.4 billion. First, however, he used...
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April 15, 2019
Advertising & Agency Daily
Your overview of the agency world
Q&A: Publicis CEO Argues Epsilon Acquisition Is Really All About Powering Creativity
Publicis Reports Disappointing Quarterly Results After Epsilon Acquisition News

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