| | | SERPs and TV screens don’t have too much in common, right? You’d be surprised—and the common thread is the skillsets marketers possess to make both strong performance channels. Whether you’re looking to power your next growth phase, or looking for a way to drive better ROI on a budget that’s already maxed out on paid search or social, Connected TV offers B2B marketers the chance to drive incremental performance. Watch as paid media expert Eric Hatzenbuhler applies search marketers’ top best practices to his Connected TV campaigns to unlock a new avenue for leads and demand—and discover how you can do the same. Walk through an in-depth case study highlighting how to use CTV as a performance channel. See how search marketing principles can be applied—and expanded on—with ad campaigns served on TV screens. Learn actionable ideas to apply to your own strategy, be it on search or CTV. | | |
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