Publishers are using the quarantine to catch up on programmatic housekeeping, like improving page-loading speeds on their sites, updating their ad tech stacks and refreshing their sales teams on the latest programmatic developments. Under normal conditions, these tasks are difficult to prioritize but with advertiser activity reduced and sales teams grounded, there is the luxury -- well, opportunity -- of time to get the ad ops house in order. Read more below. Other things to know about - Today: Digiday editor-in-chief Brian Morrissey will be joined by Action Network CEO Patrick Keane to discuss how a media company focused on sports betting adapts in an age where sports around the world are canceled. Register here to join us at 12:00 p.m. ET.
- We’ve assembled the Publisher Partner Coalition, a group of solutions providers offering great terms, no-fee access to products and services and more to publishers in need during these difficult times. Use our new resource to uncover offers to increase revenue, improve your cash positions and more.
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| The Programmatic Publisher | | | | In a slower ad market, publishers are finding time to update their ad technologies and refresh their sales teams’ programmatic training. | | |
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howdy! | Coronavirus Fallout | | | | A slump in out-of-home sales and the lack of live sports has led soda marketers to hit the brakes on TV, ad spend data shows. | | |
| Sponsored by CafeMedia | | | | In a new report, 73 percent of publishers say data-privacy regulations will significantly change their ability to engage with user data. And nearly three quarters of larger publishers say they’ll turn to technology to help solve that problem. | | |
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howdy! | Coronavirus Fallout | | | | In under 24 hours, Dana Perino created and launched a new children’s digital show for Fox News that has since been expanded to FoxNews.com, Fox Nation, the company’s YouTube channel. | | |
| Sponsored by Spot.IM | | | | With society in lockdown, publishers have seen massive traffic increases. In a new webinar, on May 21 at 1 p.m. ET, join Spot.IM experts Ido Goldberg and Enrico Tollis to learn editorial tips and techniques for converting new visitors into loyal audience members and subscribers. | | |
howdy! | Future of Work | | | | “Lurking” is only part of the problem. As “doing a Zoom” enters our cultural parlance and “Zooming” becomes the most common, if not the only way, to communicate, more and more stuck-at-home and work-from-home employees are starting to get frustrated about what they may perceive as a lack of basic manners. | | |
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| Sponsored by GumGum | | | | A new report based on research into hundreds of marketers and publishers finds that marketers are becoming increasingly frustrated with interruptive video-ad formats — and they’re ready for innovation. | | |
howdy! | | | | | For many direct-to-consumer founders, it’s been six weeks of extreme highs and lows. As a result, many DTC founders are finding themselves having to navigate situations that they never have been before/ | | |
howdy! | Future of Work | | | | As agencies transitioned staff to working from home, couples who work at the same agency have created their own mini-remote offices as they are now quarantined with their co-worker and their better half. | | |
| | | | | Despite the pandemic's challenges to web publishing, Digital Trends CEO Ian Bell forecasts revenue "north of $50 million" in 2020. "We'll be profitable again this year -- had a great first half. The momentum's there," Bell said on the Digiday Podcast (the tech coverage site hasn't turned to layoffs or furloughs, either). |
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