Under the leadership of Elon Musk, Twitter’s role as a traffic referral source to publishers’ sites is declining. Publishers mostly blame the removal of Twitter Moments.
Publishers lament the removal of Twitter Moments as referral traffic dips Under the leadership of Elon Musk, Twitter's role as a traffic referral source to publishers' sites is declining. Publishers mostly blame the removal of Twitter Moments. Additional coverage: Research from ISBA and PwC suggests the murkiness around programmatic media trading is improving -- gradually. This week's Digiday+ Future of TV Briefing looks at the language inside TikTok's revenue-sharing terms that has creators concerned. Heineken is using the Super Bowl to make sure its non-alcoholic offering is front and center during one of the few events where consumers are paying attention to the ads -- likely a sign that competition is heating up in the non-alcoholic space. Marketers behind health food brands like Caulipower, Deux and Future Farm are leaning into OOH and digital efforts to boost brand awareness while consumers' New Year's resolutions are still fresh. ICYMI: From our winter break archives Digiday's editors and reporters chatted about the top changes to the media and advertising industries that occurred in 2022. From esports is dying to retail media hype, here's what's in (and out) for advertising in 2023. Other things to know about Join us for the Digiday Publishing Summit, from March 27-29 in Vail, Colo., to connect with publishing leaders from BuzzFeed, Condé Nast, Forbes and more. Secure your pass by February 13 to save. From explainer videos to testimonials, B2B brands are using video to grow brand awareness and trust. Sponsored by QuickFrame by MNTN. Non-cookie-based targeting is providing many advertisers with better results now, and applying audience targeting on the sell side is serving as a helpful tool to advertisers and media agencies alike. Sponsored by PubMatic. | | |
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