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| Top Stories |  | | Ivy Liu |
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| | | | | Publishers in the United States are still contemplating what comes after the end of third-party cookies. | | |
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howdy! | | | | | CRO Justin Wohl is taking the issues of the programmatic open marketplace into his own hands. | | |
| | | | | Agencies are increasing brand visibility and driving sales by leveraging RMNs to reach target audiences in relevant contexts. | | |
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howdy! | | | | | The focus on basics is likely a symptom of the current economy, according to agency execs and marketers, who say that when times are tough marketers are not only made to do more with less but rely on what’s proven. | | |
| | | | | Marketers use data to personalize each connected touchpoint for consumers, including CTV. | | |
howdy! | | | | | Beverage brand Sprite is diversifying its media mix to appeal to Gen Z and millennials while marking the 50th anniversary of hip-hop music. | | |
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| | | | | As consumer behaviors shift, such as customers comparison-shopping in-store with their smartphones, marketers are adopting a more customer-centric approach that prioritizes individual experiences. | | |
howdy! | | | | | The 37-year-old chain is in the midst of the second season of its podcast, “Chasing Sleep,” in partnership with iHeartMedia, which has surpassed more than 100,000 downloads. | | |
howdy! | | | | | With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating. | | |
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