| With Facebook deprioritizing publishers' posts in its news feed, publishers are turning to push notifications to make direct connections with readers. Following YouTube's decision to restrict smaller creators from earning ad revenue, brands are realizing that having access to only the biggest influencers doesn't necessarily guarantee brand safety. ABC News adopted push notifications on Apple News in October. Now, it has more than 400,000 subscribers to these alerts, and they have open rates of between 2 and 5 percent. "There are a lot of brands that are exposed right now": Bleacher Report's Howard Mittman explains which publishers will remain unfazed in the wake of Facebook's feed changes on the latest Digiday Podcast. Our new Amazon Briefing newsletter covers the retail juggernaut's impact across media, marketing, fashion, luxury, finance and more. Subscribe here. Publishers will feel the effects of Facebook's feed changes for months to come. Digiday's survival guide walks publishers through what to expect. With more than 1 million paying subscribers for DirecTV Now, AT&T has to make sure the OTT bundle works seamlessly across devices. At the Digiday Hot Topic: The Future of TV, Wayne Purboo, svp of product management at AT&T Entertainment Group, will explain how the platform achieves this. Reserve your spot in New York City today. |
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| Max Willens Push notifications have gotten more sophisticated as publishers try to build deeper direct connections with readers. |
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| Seb Joseph The days of marketers being blinded by influencers’ follower counts and reach are passing. |
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| Sponsored Content GumGum Brand safety, once shorthand for making sure your banner ad isn't served alongside vulgar content, has become one of digital media's most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. |
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| Sahil Patel ABC News is growing followers to its push alerts on Apple News but is hopeful for more personalization to increase its low open rates. |
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| Aditi Sangal “The brands that have been subsisting off of feed versus focusing on premium content in need are having a reckoning.” |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool things, and how they come together. In this episode, Wieden + Kennedy dream up a giant mechanical squid on behalf of Old Spice, then call in the A-Team to make it happen. Find out how they crossed disciplines and oceans to bring gamers a once-in-a-lifetime experience. Sponsored by Hightail. |
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Gala:
January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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