| Publishers can no longer count on Facebook to drive referral traffic, so they're casting about for other options. The latest: LinkedIn. Jonathan Nelson of Omnicom has come a long way since his stint as a D.J. at The Knitting Factory. On this week's episode of Starting Out, he talks about his early successes and fails as founder of Organic. The GDPR takes effect in just a few months, and majority of marketers may not be ready, but fashion retailer Oasis is getting data its house in order. NBCUniversal has a big investment in Snap, and it's taking full advantage with the Winter Olympics, broadcasting live videos for the first time and programming two shows on the app. The Digiday Retail Summit is coming up in exactly two weeks. Apply here for a complimentary pass to join us, where we'll discuss how the Amazon shift is affecting the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products. |
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| Lucinda Southern “When I look at all the platforms, the biggest opportunity to grow audience and revenue is LinkedIn." |
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| Aditi Sangal “People want direction, vision and something they can buy into.” |
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| Sponsored Content GumGum Brand safety, once shorthand for making sure your banner ad isn't served alongside vulgar content, has become one of digital media's most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. |
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| Seb Joseph Here’s how the fashion retailer plans to market to shoppers under Europe's new data law. |
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| Sahil Patel NBCUniversal has a $500 million stake in Snap. Now, NBC Sports is using Snapchat in a big way during the Winter Olympics. |
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| Sponsored Content Thunder We would like to know your thoughts on the methods you’re using to test ad effectiveness. Which ones are working? Which ones are not? Take the quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Thunder. |
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| Sponsored Content Imre Cord cutting keeps on punishing the TV industry, and even sports leagues are seeing the writing on the wall. Brands that invest in sports marketing must now enhance their offerings with smart, multi-platform social strategies. |
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