Several digital publishers are doubling down on the business they still carry some authority over: events.
| Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. Additional coverage: Thrive Market is placing a big bet on TikTok's paid ads to continue spurring membership growth, CMO Amina Pasha said on the latest episode of the Digiday Podcast. Continued economic uncertainty has made the demand for efficiency more intense this year, according to agency execs, who say that they’re still managing conservative, squeezed budgets as many CEOs zero in on performance marketing. More in this Digiday+ Marketing Briefing. In a marketplace where consumers prioritize brands committed to social responsibility and transparency, Whirlpool wants to stand out. ICYMI: WTF is influencer allowlisting? Other things to know about Join us December 4-6 at the Digiday Programmatic Marketing Summit, where we’ll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days. With the help of machine learning, publishers are building propensity models to predict the likelihood of specific subscriber behaviors, such as the likelihood that a subscriber will cancel within 30 days of the next renewal date. Sponsored by Piano. For marketing teams, identifying a flexible analytics partner that provides actionable insights is powering data-driven mindsets and better campaigns. Sponsored by Piwik PRO. | | |
|
howdy! howdy! howdy! howdy! howdy! |
