| "Still not an advertising company": In January, Apple started having NBCUniversal sell ads in Apple News. Nine months later, the deal hasn't amounted to much. One side effect of publishers' pivots to video: declining pageviews. Some publishers that shifted their focus to video this summer experienced at least a 60 percent decline in their website traffic in August compared to the same period a year ago. Clevver Media, Defy Media's entertainment and women's lifestyle brand, has built sizable followings on YouTube and Facebook. Now, it's developing a strategy to create more direct connections. From Cristiano Ronaldo to Alex Morgan, Coca-Cola has frequently worked with soccer sponsors. In EA's "FIFA 18" video game, however, a virtual soccer star will promote the beverage brand for the first time. Stay abreast of everything happening at Advertising Week New York 2017 with Digiday's daily Advertising Week Briefing, which will provide a preview of each day of the event, key highlights and more. Sign up for it here. From Glossy: Don't miss next month's Glossy Forum, where upstart retail brands like Of a Kind, Le Tote and Outdoor Voices will share how they are tackling the digital playbook. Join us on Oct. 3 in New York City. |
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| Lucia Moses One factor is that some of the publishers that distribute their content on Apple News are resistant to having a rival broadcaster sell their ad inventory. |
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| Ross Benes Media companies chasing video ad dollars are pivoting to declining pageviews. |
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| Sponsored Content OpenX When advertising leaders gather in New York City for Advertising Week later this month, the one issue topping every publisher and brand priority list must be the need for a transparent conversation about the technology challenges threatening the long-term health of their advertising businesses. Sponsored content by OpenX |
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| Sahil Patel In July, Defy Media launched Clevver’s first website, as it looks to grow the entertainment and lifestyle brand beyond Facebook and YouTube. |
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| Ilyse Liffreing For the first time, Coca-Cola isn’t going with a real celebrity or athlete as a sponsor. |
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| Sponsored Content AdColony Last week, Apple celebrated the iPhone's 10th birthday by debuting its newest incarnation, the iPhone X. The X's new edge-to-edge screen is a mobile developer's dream: No longer is it a phone that can play media; it's now definitively a media platform that happens to include a phone. To ensure those developers are meeting consumers’ rising expectations, we've put together a list of mobile UX faux pas we see in app design and advertising, their fixes and how the latest Apple iteration might impact mobile design. Sponsored by AdColony. |
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| Sponsored Content Tune We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune. |
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