In the latest edition of our Confessions series, where we exchange anonymity for candor, a data marketer at a large CPG company explains how they are navigating regulation and cookie upheaval.
| In the latest edition of our Confessions series, where we exchange anonymity for candor, a data marketer at a large CPG company explains how they are navigating regulation and cookie upheaval. Read more below. With a raft of new data regulation giving consumers more control over their information and recent moves from browsers to throttle third-party cookies, marketers are figuring out to navigate a more privacy-focused landscape. Anheuser-Busch InBev's sales in China have become an unlikely casualty of the coronavirus, but strong DTC demand there has helped ease the strain. The PGA Tour launched a content-based partnership with sports betting publisher The Action Network on Monday, taking further steps in legitimizing the involvement of professional sports leagues in sports gambling. Advertisers want to know their advertising is working for them, meaning a move beyond conversion metrics into real-world effectiveness measures is inevitable in the absence of third-party cookies. Other things to know about Join execs from Havas, Bayer, MediaCom, OMD and more at the Digiday Programmatic Marketing Summit. Learn more and reserve your spot here. A growing number of retail brands, from DTC startups to major brands like Walmart and Gillette, are taking steps toward becoming subscription businesses. Sponsored by Recurly. | | |
|
howdy! howdy! howdy! howdy! howdy! |
