Publishers are delaying series for YouTube, Facebook and Snapchat to cash in on lucrative holiday season budgets

Publishers are waiting until Q4 to release higher quality, longer episodes — or entire shows — on Facebook, Snapchat and YouTube because CPMs are higher.

August 21, 2019

In today's top stories, a copywriter reveals why they have to fight to do their job and Apple flexes a strong anti-tracking stance. Read that and more below. "I have to fight to do my job": The rise of agency project models is putting a strain on the copywriter-art director partnership. IAB Europe has taken the wrapper of the revamped Transparency and Consent framework, and the new version has secured Google's commitment to integration by next March. Yet not everyone believes it renders real-time bidding compatible with GDPR. Apple continues to play whack-a-mole with the ad industry over its anti-tracking restrictions on Safari, which keep getting tighter each time ad tech vendors think they've found a useful workaround. However, publishers don't anticipate the changes in the latest announcement to cause the same revenue drops as the initial ITP update. Other things to know about Congratulations to HYPR, Adobe, Xaxis and the rest of the Digiday Technology Awards winners announced yesterday. View the full announcement here. We want to explore publishers' route to and beyond the paywall, focusing on revenue mix, customer journey and how to build lifetime value. By taking this survey you will receive the full results and a $5 Starbucks gift card. Sponsored by Blaize

Top Stories

Publishing in the Platform Era Publishers are delaying series for YouTube, Facebook and Snapchat to cash in on lucrative holiday season budgets Publishers are waiting until Q4 to release higher quality, longer episodes — or entire shows — on Facebook, Snapchat and YouTube because CPMs are higher.

howdy! The GDPR Impact Google to join IAB's revamped GDPR framework by next March The second version of the IAB’s GDPR framework has been finalized, and Google had confirmed its deadline for integration. The new version has been focused around ensuring users are better informed about what they’re consenting to, and publisher are granted stricter controls over how vendors use their audience data for ad targeting purposes. Sponsored by Alexander Group Why the sales “close” is now an obsolete concept For publishers, the binary concept of the sales “close” is becoming outdated. Many companies are establishing post-sale support roles in areas such as research, custom creative content, partner management and measurement. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE 'You can't save your way to growth': How marketing procurement is trying to fix its image problem The love-hate relationship between procurement execs and agencies takes another turn. Sponsored by Kustomer How to use personal messaging channels in your customer service strategy People are now accustomed to instant replies through messaging apps, email and social media. Any effective customer service strategy must be carefully designed to meet customers on the messaging platforms where they're actually active. howdy! Adobe, HYPR and Xaxis are among the Digiday Technology Award winners This year’s Digiday Technology Award winners include Adobe, HYPR, Xaxis, Sailthru, MediaMath and more. Advertisement Sponsored by Blaize The pivot to paid: the journey to and beyond the paywall We want to explore publishers' route to and beyond the paywall, focusing on revenue mix, customer journey and how to build lifetime value. By taking this survey you will receive the full results and a $5 Starbucks gift card. howdy! The Confessions 'There weren't many clients ready to dive deep': Confessions of an agency trading desk exec The growth of agency trading desks was in part due to advertisers’ ignorance toward programmatic, according to the latest Digiday Confessions. howdy! Beyond Ads PopSugar's new direct revenue play is a marketplace for workout tutorials The sellers platform, which features over 1,200 items ranging from PDFs of workouts to subscription videos, has been in the works since last year. All Latest Stories

Brands in Culture Hint’s Kara Goldin: ‘It’s not all about Facebook’ On this week's episode of Making Marketing, Shareen Pathak sits down with Hint founder and CEO, Kara Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories.

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