Also: Marriott's educational approach to advertising Ad tech vendors are tightening their grip on their right to use and sell contextual targeting data based on publishers’ content while publishers feel slighted yet again.
| Ad tech vendors are tightening their grip on their right to use and sell contextual targeting data based on publishers' content while publishers feel slighted yet again. Additional coverage: Marriott Bonvoy wants people to know that it's more than just Marriott, so it's taking an educational approach to its advertising to showcase the various experiences across its offerings. With greater use of artificial intelligence across influencer marketing and social media, agencies are having to prioritize transparency and tighten brand safety measures when working with influencers. Podcast networks and ad platforms were optimistic about the continued growth of the medium despite slower ad revenue growth, in their presentations to marketers at the IAB's annual Podcast Upfront. The New York Excelsior's mixed-gender "Overwatch" team might be the industry’s most ambitious esports diversity push yet. Our most read story this week: Why identity, as a valuable marketing tool, is at a turning point, per new report. ICYMI: Take a look at Digiday's latest special project, called the Commerce Media Era. This limited editorial series explored how commerce media, from e-commerce to retail media networks, has entered a new era and the opportunities and challenges of doing so. Other things to know about To future-proof content recommendation models, publishers are working to ensure they can move beyond third-party cookies and optimize their feeds with contextual and first-party data. Produced in partnership with Marketecture. Advertisers are leveraging solutions that make the most significant impact on their business KPIs this upfronts season. Sponsored by DIRECTV Advertising. Retail media isn’t just a space for retailers; it’s one that any industry can take part in and reap many benefits from — including awareness, engagement and conversions. Sponsored by Best Buy Ads. | | |
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howdy! howdy! howdy! | Sponsored by Unruly | | Broadcasters are combining tools to tackle the new TV upfronts | | Using advanced programmatic strategies, broadcasters are tackling persistent challenges within TV buying and selling. Cross-platform planning tools, advanced self-service SSP solutions and purpose-built CTV ad servers allow broadcasters to gain flexibility, strategize more effectively and deliver a more premium experience for audiences. | | |
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