Publisher ’s guide: Boosting performance with personalized content recommendations

Content recommendation technologies are evolving rapidly and transforming reader experiences on publisher sites. To make the most of these trends, marketers are using audience-facing tactics that range from showcasing the most-read articles to more sophisticated algorithms that serve content based on specific user metrics.

To help publishers uncover tactics and insights for engaging audiences via content recommendations, this report highlights how brands are employing personalization to drive quantifiable reader, viewer and listener engagement. Download it to learn:

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