Hi John,
Data powers marketing, but practices related to data collection and use are changing. Organizations that don’t invest in the right data, insights, and technology will quickly fall behind.
As we know, third-party cookies are being phased out, and marketers are turning to first-party data to target consumers. Half (50%) of US publishers feel the deprecation of third-party cookies will allow them to differentiate via their own first-party data, up from 25% who said the same last year, according to Teads.
Download a complimentary copy of our Roundup,“The Evolution of Marketing Data,” and learn:
- Why marketers are rethinking their approach to data (and what’s working)
- What’s driving the explosive growth in customer data platforms and clean rooms
- How leading brands like The Walt Disney Co. and General Motors are replacing third-party cookies
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Sincerely,
eMarketer Editors |
