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Publicis’ Awards Ban Is a Chance to Rethink How We Do Cannes Dial back the awards fetish and focus on growing business By Bryan Wiener I am now back stateside after an interesting, educational and, yes, entertaining week in Cannes. Without a doubt, Publicis' announcement that it was completely pulling out of Cannes among other events was the dominant story. It was hard to go 20 minutes without being asked for a reaction. While my view is that banning awards...
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After a Series of Leadership Changes, Apple’s Dedicated Ad Agency Names a New Global President Katrien De Bauw succeeds Erica Hoholick at Media Arts Lab By Patrick Coffee Today the TBWA network announced a change in global leadership atop TBWA\Media Arts Lab, the agency charged with advertising Apple around the world. Erica Hoholick, who has served as global president of the agency for approximately three and a half years, will be leaving to fill another, unspecified role within the larger TBWA family. She'll...
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JetBlue Selects Big Spaceship as Digital Design Partner The selection concludes an 8-month-long review process By Erik Oster JetBlue concluded an eight-month review process by selecting Brooklyn-based Big Spaceship as its digital design partner. "JetBlue is a distinctly human, ambitious brand, with a reputation for understanding travelers in ways most airlines do not," Big Spaceship founder and CEO Michael Lebowitz said in a statement. "Being a forward-thinking and forward-acting organization, JetBlue has the...
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Gallegos United Hires the Former Head of WPP’s Mazda Division as Chief Creative Officer and Co-President Harvey Marco will replace Dave Damman in the role By Erik Oster Gallegos United, the independent Huntington Beach-based agency that primarily focuses on serving the Hispanic market, hired industry veteran Harvey Marco to serve as its new chief creative officer and co-president. Marco, who formerly led WPP's dedicated Mazda unit Garage Team Mazda, will take over for Dave Damman, who is resigning from the agency to "focus...
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Want a Robust and Diverse Talent Pipeline? Check Out This High School Dedicated to Advertising 4A's 'IAM' program is a model of how to foster equality early By Chris Weil Today's graduation of the High School for Innovation in Advertising and Media marks the ninth year of the 4A's foray into helping build the next diverse generation of talent in marketing and advertising through its high school student initiative. The 4A's partnered with the New York City Department of Education in 2008 to form the...
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KFC Changes Its Name to K’ehFC in Canada for Country’s 150th Birthday A 62-year resident joins the national celebration By Tim Nudd Well, this is a goofy stunt, eh? KFC Canada is honoring Canada's 150th birthday with the amusing if typographically challenging decision to change its name to K'ehFC for the duration of the summer. The change will be reflected on newly designed buckets of chicken, and you can also see the rebranding on the kehfc.ca website....
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Gatorade’s Gritty New Ad About Failure Accidentally Proves Its Own Point The plight of Cubs star Kyle Schwarber By Tim Nudd Gatorade has released a gritty new ad from TBWA\Chiat\Day about the value of failure--something the best ad agencies have known for a while, and the best marketers have also embraced. Along with legendary athletes like Michael Jordan and the Mannings brothers, the spot features a notable cameo from Cubs slugger Kyle Schwarber. Yes, Schwarber--who just...
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