Foodwise | February 2, 2024 | View as Webpage

From Oaxaca to Oakland, Proyecto Diaz Coffee Champions Small Farms and a Family Legacy

“There are not many roasteries that have a first-hand account of what the family farmers are going through to produce coffee,” says Fernando Diaz, co-owner of Proyecto Diaz Coffee, an Oakland-based, family-run roastery. “And then be able to communicate that, authentically tell their story, and teach others about the work and tenacity that goes into producing that nice cup of coffee that you’re drinking in the morning.”

While sipping on his own freshly brewed coffee in the newly opened Proyecto Diaz Coffee cafe in West Oakland, Fernando describes the growing and harvesting of coffee that he witnessed on his recent trip to his family’s farm in Oaxaca. He also reflects on his constantly growing appreciation for farmers, both abroad and at the Ferry Plaza Farmers Market, where Proyecto Diaz has been keeping shoppers “caffeinated with purpose” since 2020.

This Week's Picks

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Farmers Market Treats for Valentine's Day

This Valentine’s Day, indulge your loved ones and yourself with locally grown flowers and handcrafted treats from Foodwise’s Ferry Plaza Farmers Market.

Pop-Ups on the Plaza: Black Creators Craft Market on February 17

Celebrate Black History Month with a day of crafts and community at the Ferry Plaza Farmers Market on Saturday, February 17, featuring 10+ Black Bay Area designers, in partnership with the Fillmore-based Black-led marketplace In the Black.

Learn more and see the lineup

We're Hiring! Director of Development

Join our team! Foodwise is seeking a hardworking, dynamic, and gregarious Director of Development who is passionate about good food to oversee our fundraising activities and co-create an annual fund development strategy. Apply by February 12.

Learn more and apply

Sweet Stracciatella and Fruit Salad

At the Foodwise Classroom, Audrey Hitchcock demonstrated how to make Ramini Mozzarella's hand-pulled cheeses and shared this winter salad recipe, featuring pomegranate and citrus.

Try the recipe

Ferry Plaza Farmers Market: Featured Vendors

Prepare a Canteen Meats Snack Board for Champions

Based in Petaluma, husband-and-wife John and Kaylyn make salumi and charcuterie sourced from local, sustainable ranchers. On Saturdays, plan ahead for a your Super Bowl spread with slow-cured meats like their Beef Cecina, a 2024 Good Food Awards Finalist.

Meet Canteen Meats

Feast on Point Reyes Farmstead Cheese

The Giacominis have run Point Reyes Farmstead Cheese for three generations. Visit them on Saturdays to and fill up your charcuterie boards with their Bay Blue, TomaRashi and TomaTruffle, all 2024 Good Food Awards Finalists.

Meet Point Reyes Farmstead

Community Happenings

Love Bites! at the Ferry Building | Thursday, February 8, 5-7:30 pm | SF

In celebration of Valentine's Day, enjoy an evening of small bites, wine tastings, music, and more at the Ferry Building. Purchase tasting tickets in advance or night of. Event proceeds benefit Foodwise.

Foodwise Demo: Eli Curtis, Bisou Chocolate | February 10 | SF

Winter Soup Sunday Supper at Tierra Vegetables Farm | February 18 | Windsor

Foodwise Demo: Francis Ang, Abacá, with Minh Tsai, Hodo | February 24 | SF

Gumbo Social's First Annual Hey, Auntie! Cooking Contest | February 24 | SF

California Small Farms Conference | February 24-March 1 | Hybrid

Foodwise Demo: Jennifer Luttrell, Point Reyes Farmstead Cheese Company | March 2 | SF

Puerto Rico: Slow Food East Bay's Celebrating Cultural Food Traditions | March 3 | Oakland

Market Updates

This is the most up-to-date info about this week's seller attendance at the time of publication. Please check in at the Foodwise Info Booth for any last-minute changes.

Ferry Plaza Farmers Market: Saturday, 8am-2pm | February 3

La Cocina Pop-Up: Coaster Cookies

Mandela Partners Pop-Up: Chef Sarah Germany

Returning: Bariani Olive Oil, Beber Almondmilk, Old Dog Ranch, Proyecto Diaz Coffee

Out: Devoto Gardens and Orchards, Mark n' Mike's

Ferry Plaza Farmers Market: Tuesday, 10am-2pm | February 6

SF Black Wealth Pop-Up: Mo'Raysha's

En2Action's Ujamaa Kitchen Pop-Up:Classie & Co.

Returning: Green Thumb Farms, Proyecto Diaz Coffee, Twin Girls Farm

Ferry Plaza Farmers Market: Thursday, 10am-2pm | February 8

En2Action's Ujamaa Kitchen Pop-Up: Mo'Raysha

Returning: Proyecto Diaz Coffee, Rainbow Orchards