What commission split complaints are really about When agents come to brokers ready to leave because of dissatisfaction over money, there's likely a deeper issue at play. There may be underlying frustration with office culture, for example. Effective communication will help brokers get to the heart of the matter. Full Story: REALTOR® Magazine (4/24)
What's trending in digital marketing? Digital marketing has entered a time of evolution, writes Andy Betts, global adviser and consultant, noting that online content that addresses customers' problems, together with using artificial intelligence tools to create it, are at the forefront of digital marketing trends. "Old content strategies must be updated for multiple new digital experiences across critical moments in the customer journey," Betts writes. Full Story: Search Engine Journal (4/24)
How well do you woo in sales, leadership? Sales leaders who are charismatic, terrific at making connections, welcoming and skilled at creating collaboration have what experts including Jaclynn Robinson, a senior Gallup learning and development consultant, call "woo." In this podcast, Robinson explains how to lead a sales team with woo and also notes that not all those with woo need to be leaders, because some are better at bringing teams together or giving magnetic pitches while letting others handle closing a sale. Full Story: Gallup (4/24)
Social media, creators spark Gen Z shopping Social media sparks 79% of the shopping for Generation Z, with creators influencing 75% of online purchases and 77% of in-store buys, reports shoppable social media app LTK. Gen Z also tends to trust creators over celebrities and paid social media promotions. Full Story: MediaPost Communications (free registration) (4/21)
Real Estate Trends
Property resilience is increasingly affecting value More and more, investors are evaluating how properties will hold up against punishing climate conditions. Commercial and residential real estate pros can help their clients "future-proof" their assets. Full Story: REALTOR® Magazine (4/17)
Artificial intelligence and machine learning tools have been added to workflows by 71% of social marketers surveyed by Sprout Social and Cint, and 82% are seeing positive results through improved productivity, more accurate content targeting and speedier content creation. Within the next six months, 55% of those social marketers who don't currently use the technology plan to begin tests. Full Story: MediaPost Communications (free registration) (4/21)
Business Wellness
How to build your professional support system Practicing real estate can be lonely, especially as a solo practitioner. You need people to lean on, guide you and hold you up. Everyone needs encouragement. Everyone needs feedback. And everyone needs fun. Here's where to find your circle. Full Story: REALTOR® Magazine/The Lounge (3/16)
Small bank leaders widely expect slower lending growth Some smaller banks have reported marginal to modest growth in first-quarter loan volumes, but several executives have said they a slowdown in lending sparked by higher interest rates and recent banking turmoil. Piper Sandler analyst Scott Siefers said the industry "could simply be in for a long haul of pretty weak trends as customers weigh uncertainty and banks themselves pull back on their appetite to lend." Full Story: American Banker (4/21)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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