Property energy audits can save buyers, sellers grief | How different regions define 'sustainability' | Why brands can't ignore America's 'polarized reality'
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Three green real estate specialists from different corners of the country—Austin, Texas; Scottsdale, Ariz.; and Boston—reveal what consumers consider a sustainable home in their area. Their answers are very different. Watch the latest "Level Up" video. Full Story: REALTOR® Magazine/Level Up (6/1)
Why brands can't ignore America's 'polarized reality' While Target and Bud Light conceded to anti-LGBTQI+ backlashes, other brands such as Disney and The North Face stood firm with their support—the right move in terms of their brand values and in terms of social justice, writes Eric Yaverbaum, CEO of Ericho Communications. "There is no longer room to play both sides, and it's no longer possible to ignore the polarized reality we are all now living in," Yaverbaum writes. Full Story: SmartBrief/Marketing (6/5)
Ashley Baker, founder of Coastline Marketing agency, highlights the best way to maximize hashtags across social platforms, such as sticking to the "sweet spot" of two hashtags on Twitter and using its analytics to track performance and spot high-engagement examples that could be replicated. Baker says the key to success is being "specific, concise and fun." Full Story: Content Marketing Institute (6/1)
Deep, rich brown stain colors are splashing across back decks, porches and even front doors. Full Story: REALTOR® Magazine (5/29)
Buyers come to love their tiny suburban home In 2016, Amanda and Alain de Beaufort were living happily in their rented apartment in New York when their landlord abruptly sold the building, forcing them to relocate. In search of an affordable home, the de Beauforts explored several locations before eventually settling on a 1923 colonial house in Maplewood, N.J. Full Story: The New York Times (6/2)
Modular construction speeds up housing supply Housing advocates in Massachusetts are pushing for more modular construction to help address a shortfall in available homes. This method significantly reduces construction time and has seen success in places like California, Pennsylvania, Japan and Sweden. Full Story: WBUR-FM (Boston) (6/5)
Legislation & Regulation
Banks move to anticipate possible real estate problems Some banks are preparing for a possible crisis in the ailing commercial real estate sector by offering to sell property loans off their books at a discount, even if borrowers have been on-time with payments so far. HSBC US and PacWest have reportedly made moves already in this direction, and industry insiders said there are more conversations taking place about banks selling such loans. Full Story: Financial Times (6/4)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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