Snap’s growing interest in the economics of media companies’ Snapchat productions has given them hope that there’s a path to minimum revenue guarantees.
| Snap’s growing interest in the economics of media companies’ Snapchat productions has given them hope that there’s a path to minimum revenue guarantees -- and that Snap won’t be the only platform providing them. Read more below. Snap has not offered minimum revenue guarantees to media companies, according to execs at media companies licensing shows to the platform. However, media execs see the potential for that changing. Consumer packaged goods companies are trying to prevent grocery from becoming yet another online market dominated by a single player. While these efforts take many forms, many have a common theme: convince retailers to share more data with them. The ICO has confirmed several likely GDPR infractions within the ad tech industry's current setup. The Telegraph is the latest publisher attempting to move beyond the click and reorient the selling of its ad campaigns against more granular performance metrics. It eventually plans to offer clients brand-uplift guarantees, as it already does with branded content campaigns, in an attempt to increase revenue from its existing inventory. Other things to know about Sustainability as a part of brand purpose is at the center of Naadam's business. Hear from their CEO and co-founder Matt Scanlan and learn how this DTC brand found its purpose in a niche market at the Digiday Brand Summit. Senior marketing execs can see if they qualify for one of the last few remaining complimentary VIP passes here. More marketers are turning to 'creative management platforms' — cloud-based tools for improving collaborative workflows and automating the reformatting of content. In a new marketer's guide, learn how CMPs work. Sponsored by Celtra. | | |
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howdy! howdy! | Content & Commerce | | How Resy is using editorial content to differentiate | | As a content provider, Resy has to balance quite the tightrope in appealing to diners without upsetting its restaurant customers, and there are few successful examples of marketplace businesses with their own media ventures. | | |
howdy! | Sponsored by PubMatic | | The state of supply path optimization: Progress and impact in the US | | In a process known as supply path optimization, advertisers have begun demanding a more transparent bidding process. In a new State of the Industry report based on research into more than 150 buyers, learn how practitioners are implementing SPO in the US. | | |
howdy! howdy! | Video Anywhere | | How Reuters is building a marketplace for video-hungry publishers | | Reuters has more than doubled the number of partners using its video marketplace, which mixes news footage, explainer videos and aggregated user-generated content with work produced by Reuters’s own newsroom. Revenues are up more than 360% this year. |
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