Download - New analyst report on the future of automated media buying
Hi John, Here are five key insights from our new analyst report, “Programmatic Advertising Forecast and Ad Tech Trends H1 2025” compliments of LiveRamp: The rise of retail media networks is transforming programmatic advertising. Connected TV will widen its lead over desktop. Private marketplaces will attract $2 for every $1 spent on open exchanges. Curation is emerging as a key strategy for supply path optimization Market consolidation will accelerate throughout 2025. GET THE REPORT Sincerely, EMARKETER Compliments of LiveRamp. |
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