Other things to know about - Join us for the Digiday Media Buying Summit, taking place March 12-14, in Nashville to connect with media buyers as we explore the latest trends and strategies shaping the industry. Secure your passes now — prices rise January 8.
- The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. Sponsored by PebblePost.
- Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns. Sponsored by Simpli.fi.
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| Top Stories |  | | Ivy Liu |
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| | | | | Agency execs are dealing with AI-based ad buying tools limiting their abilities to optimize campaigns and redefining their value to clients. | | |
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howdy! | | | | | The data broker announced the deal Dec. 4, but stayed tight-lipped on the price. | | |
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| | | | | By focusing on privacy-first strategies in conjunction with contextual advertising, advertisers can build trust with consumers while still achieving their objectives. | | |
howdy! | | | | | Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still “small potatoes” when it comes to referring traffic to their sites. | | |
| | | | | As brands build their performance marketing mix on the open web specifically, they are prioritizing connected TV and OTT as their leading channels, along with contextual targeting as their primary strategy. | | |
howdy! | | | | | Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to advertisers and agencies placing dollars through programmatic firms. | | |
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| | | | | From Digiday’s sister brand Modern Retail: By nurturing shopper loyalty, brands and retailers drive engagement, fuel growth and boost retention. | | |
howdy! | | | | | In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the platforms of competitors such as Activision Blizzard and Epic Games. | | |
howdy! | | | | | Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so. | | |
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