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Programmatic Digital Display Ads Now Account for Nearly 80% of US Display Spending By 2019, that number will rise to 85% By Sami Main Programmatic display spending will reach nearly $33 billion in 2017, according to a new study by eMarketer. Despite the risks, as YouTube and Google have shown, programmatic advertising has continued to rise in popularity; eMarketer also forecasts that spending will reach over $45 billion by 2019. Although placing ads programmatically can surprise advertisers by where...
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Infographic: Who’s Watching TV’s Biggest Shows and How Their Interests Align With Brands Quantcast uses search to break down audience data By Emma Bazilian While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Sure, we know that an ad that runs during The Bachelor will reach a largely female audience, but what if a brand wants to reach millennial women with a passion for...
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If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back MediaMath takes a stand By Christopher Heine While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, "run on previously determined unsafe inventory" with a system dubbed Curated Market. "[It] provides...
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How CBS and Survivor’s Producers Handled the Outing of a Transgender Contestant Zeke Smith worked with the network and GLAAD to share his story By Jason Lynch Even in its 34th season, Survivor is still capable of some jaw-dropping twists. And one of the show's biggest came during Wednesday's episode of Survivor: Game Changers, in which Jeff Varner, who was frantically trying to avoid being eliminated during the Tribal Council, outed fellow contestant Zeke Smith as transgender. The context around that shocking...
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Azteca America’s Upfront Gets Political With The Wall, an Immigrant Drama Set on the U.S.-Mexico Border Network readies programmatic and OTT options for advertisers By Jason Lynch A lot has changed in the year since Azteca America last held an upfront event. For proof, look no further than the highlight of the Spanish-language network's new upfront slate, which was unveiled at tonight's event in New York: El Muro (The Wall), a new drama set on the U.S.-Mexico border. And unlike NBC's game...
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Monsters and Villains Are Shocked by How Evil Satellite TV Companies Are in Fun Ad for Cable David Shane scares up the laughs for Spectrum By Tim Nudd Sure, demons, monsters and villains aren't exactly the most upstanding citizens. But even they blanch at the evilness of some satellite and phone companies in this amusing new campaign by creative agency Something Different for Charter Communications' Spectrum cable brand. David Shane of O Positive directed four spots that are rolling out over the next...
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Star Wars: The Last Jedi Finally Has a Trailer, and It’s Packed With Enticingly Subtle Hints You'll want to watch with headphones on By David Griner The wait for a first look at Star Wars Episode VIII is finally over, but now that we've been tantalized by a trailer, the true waiting is just beginning. At the Star Wars Celebration event today in Orlando, Disney unveiled the first trailer for Star Wars: The Last Jedi, scheduled for release Dec. 15 of...
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