| Hi John,
Video formats will be responsible for most growth in programmatic ad spending in 2024, hitting $95.93 billion, according to our forecast.
Download our analyst report, “Programmatic Advertising Forecast and Ad Tech Trends H2 2024,” to access 16 charts that explore the constantly evolving role of programmatic in the US display advertising market. |
|
|
| You will learn: - The challenges shaping programmatic budget allocations
- Ways connected TV is fueling programmatic growth
- The role of retail media in the programmatic ecosystem
|
|
|
| Sincerely,
EMARKETER Editors
P.S. Please forward this email to colleagues who are interested in insights on data integration. Thank you! |
|
|
| This EMARKETER analyst report is presented by LiveRamp. |
|
|
