Profit Makers Count Down | Front-End Overhaul | July 6, 2024

Breaking News

NCPA just announced a new partnership with InStep Health, a leading provider of in-store marketing solutions. Through this partnership, independent pharmacies can sign-up to receive cutting-edge promotional and patient education support, all at no cost to you! Whether you're looking to promote vaccines, diabetes products, or cold/cough/allergy relief, we've got you covered. InStep Health's displays, product samples, and educational materials are all designed to boost patient engagement, increase awareness of your offerings, and ultimately drive revenue. Sign up for the InStep Health inStore network at no cost to tailor the solutions to your unique needs.

Five tips on how to optimize the sales of your private label.

Refer to your private label as either "Your Store Brand" or "Your Preferred Brand"

Always display at least one of the major brand names so customers can compare and see the savings.

Place your store brand to the right of the major brand.

Whenever possible double face the store brand and maintain at least three of each of your store brand on hand.

Use any and all "compare to" signs that you can get your hands on!

Four Tips on Buying at a Trade Show.

Give a team member(s) a modest budget to make purchases from the expo floor. Watch what happens when the product shows up in your pharmacy! Empowerment can do a lot!

Consider buying more than one deal of an item that you feel will do well. Most deals for free freight, discounts, or free goods are usually only for sales made at the show.

Do not feel that you have to share the savings from the show with the consumer. It is ok to make a little more profit.

Many items purchased in a display do not come with individual pricing stickers. Have a pricing gun with blue or white price stickers on hand. (No red or yellow stickers)

Three tips for reordering special product direct with the help of a sales rep.

Create a log book to note the day of the sales rep visit plus contact information and the total dollars spent on the order. (This is a must!)

Without exceeding your budget by 6% make every effort to reach the amount needed to receive free freight.

Before approving an order take the time to discuss possible overstock concerns and returns.

Two tips on taking time in July to plan for December.

Review your inventory of gifts and cards from last year. Remember, if they didn't sell well last year, they aren't going to fly off your shelf this year. Plan on adjusting your prices, not discount, but instead new low prices. (There is a difference)

Mark your calendar for when cards, gifts, and candy need to be out on the sales floor.

One tip on how to get more bang for your buck with your travel cost to the NCPA Annual Convention.

Plan on arriving in Columbus, OH for the morning of October 24th. Attend the Pharmacy Ownership workshop on the 24th and 25th and the Annual Convention on the 26th! Two great events with one trip! Promote the array of items you carry to address customers' oral care needs, from items that support oral health to those that are designed for aesthetic enhancements.

Monthly Retailer Category Tips—Oral Care

Promote the array of items you carry to address customers' oral care needs, from items that support oral health to those that are designed for aesthetic enhancements. Read more...