Nielsen Norman Group

New Articles

Crafting Product-Specific Design Principles to Support Better Decision Making

Product design principles (or, in short, design principles) are value statements that frame design decisions and support consistency in decision making across teams working on the same product or service. (5 min. to read)

Proximity Principle in Visual Design

Design elements near each other are perceived as related, while elements spaced apart are perceived as belonging to separate groups. (6 min. to read)


New Videos

Changes in Important Information-Seeking Behavior on the Internet Over 22 Years

We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices. (4 min. video)

Remote Work and Play: The Most Important UX Challenge

At the virtual UX Conference, Jakob Nielsen was asked "What's the most interesting UX topic at the moment?" Answer: better support for remote lifestyles. (4 min.video)


Virtual UX Conference: A World of UX

Taken together, the 4 Virtual UX Conferences provide full planetary coverage, for easy attendance by people in any time zone around the globe:

Full event program describing all full-day UX training courses and the virtual conference format.

Deadline to save $100 on the August Virtual UX Conference, to be live over the Internet in time zones targeting the Americas and Western Europe: this Sunday, August 9.


1-Hour Online Seminars

See list of all 1-hour online seminars, including on-demand courses.


Call for Entries: Intranet Design Annual Award, Year's Best Intranets

Now accepting entries for the annual competition to find the world's best intranet designs.

More information: https://www.nngroup.com/intranet-call-for-entries/ (deadline August 17).


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