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Procter & Gamble Just Won the Biggest Proxy Battle in History. What Does It Mean for Marketers? Agencies might feel the pressure as P&G looks for faster ways to grow By Kristina Monllos Procter & Gamble just won a long-fought battle against activist investor Nelson Peltz, founding partner of hedge fund Trian Partners, the consumer goods giant announced today. Peltz nabbed a $3.5 billion stake in the company earlier this year; he wanted to land a seat on the board to shake up P&G as Wall Street investors...
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VML’s God-is Rivera Fosters Diversity Inside the Agency and Among Clients She's director of inclusion and cultural resonance By Katie Richards Whether she was launching her own PR agency or overseeing social media strategy at digital firms like iCrossing and T3 or covering entertainers as a freelance writer, God-is Rivera has always been passionate about including people of all cultures, ethnicities and backgrounds not just in the marketing industry, but in the creative work that agencies...
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