Also, why diversity and inclusion in marketing is good business
| Privacy and personalization are, like the Capulets and Montagues of “Romeo and Juliet,” “two households both alike in dignity” but seemingly at odds with each other. Marketers have the unenviable job of negotiating between the privacy protection consumers demand and the personalized experience they prefer. What’s to be done? Nothing dramatic, according to Sam Shennan. He has three tips for handling it and delivering a happy ending that leaves the audience cheering and wanting more. Constantine von Hoffman
Managing Editor | | |
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| Optimization and personalization | | | Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. | | |
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| Marketing artificial intelligence (AI) | | | Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud. | | |
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| Diversity and inclusion in marketing | | | Diversity drives success, but only if it's in both your content and your organization. | | |
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| Customer data platform (CDP) | | | Real-time does not have to mean right now. It’s delivering the information when the end user needs it. | | |
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| MarTech webinar | | | Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt. | | |
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| Marketing technology | | | See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. | | |
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| Adobe Marketo | | | April's update also includes changes to permission for both users and admins. | | |
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| Ecommerce | | | Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources. | | |
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| Diversity and inclusion in marketing | | | Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty. | | |
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| Generative AI | | | Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free. Start chatting now | | |
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