Privacy tips for clients who use voice assistants | Brokers: How to generate revenue in a slow market | Digital marketing important as consumer wants shift
Privacy tips for clients who use voice assistants The growing adoption of voice assistants in smart home technology raises privacy and data security concerns. Many devices, particularly those from major tech companies like Amazon and Google, collect and monetize consumer data without fully disclosing to the end user how that data is utilized. Share these tips to help clients protect themselves. Full Story: REALTOR® Magazine (2/20)
Listing Presentation Templates & Scripts When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.
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Best Practices in Sales & Marketing
Brokers: How to generate revenue in a slow market Some brokerages are reaching a crossroads. "Our margins have nearly evaporated," says Ben Schachter, GRI, president of The Signature Real Estate Companies in Boca Raton, Fla. Though it's always been important, brokers are finding that creating additional revenue streams and reducing expenses are more important than ever. Here are some of their strategies. Full Story: REALTOR® Magazine (2/24)
Digital marketing important as consumer wants shift Consumer preferences are shifting toward digital marketing when selecting financial advisors, with younger demographics leading the change. The study by Ficomm Partners reveals that only 17% of consumers under 44 require a referral, while 57% prefer digital marketing methods. This trend underscores a growing demand for transparency and convenience, with digital platforms providing the means for advisors to meet these evolving expectations. Full Story: InsuranceNewsNet Magazine (2/21)
Facebook, YouTube lead for product discovery More people use Facebook than any other social media platform to find and research products, Bazaarvoice reports in its Shopper Experience Index. YouTube followed closely, with 53% of respondents using it compared to Facebook's 54%, and social media enabled 82% more purchases in 2024 than in 2021. Full Story: Campaign US (tiered subscription model) (2/20)
Buyers gaining some leverage in housing market Home buyers are gaining leverage as bidding wars decline, with some sellers now willing to lower prices or offer incentives to close deals. The trend is driven by an increase in housing inventory, with Redfin reporting that new listings were up nearly 5% in January from the prior year, as well as softening buyer demand. However, competition may remain fierce for move-in ready homes in desirable areas. Full Story: The Wall Street Journal (2/22)
Multifamily REIT execs optimistic as new construction slows Some multifamily REIT executives foresee the potential for rents to rise as new apartment construction declines and elevated costs continue to affect the housing market. Concerns about too much apartment supply have subsided, particularly in areas such as the West Coast, Northeast and Midwest. Full Story: Bisnow (free registration) (2/20)
Technology & Innovations
Tailor voice commands for personalized smart-home experiences Devices such as Amazon Alexa, Apple's Siri and Google Assistant are integral to smart home functionality, and users can enhance this by creating custom voice commands. This guide explains how to set up routines and shortcuts for each assistant, enabling personalized automation such as adjusting lights and playing music with a single command. Full Story: Tom's Guide (2/23)
Inflation rises as central banks cut interest rates Inflation is rising again as central banks in wealthy countries lower interest rates, with figures showing increases in the U.S., U.K., Poland and Germany. Central banks are reducing interest rates despite inflation not yet reaching target levels, and this preemptive easing has led to concerns about rising inflation as economic growth has not significantly slowed, prompting questions about the timing of these rate cuts. Full Story: The Economist (tiered subscription model) (2/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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