It’s time to rip up the rulebook on polished content if marketers want to succeed on TikTok.
Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube Another day, another sign that TikTok is hoovering up more ad dollars: agencies are now creating content for the short form video app first over its rivals. But it's time to rip up the rulebook on polished content if marketers want to succeed on TikTok. Additional coverage: IAB Europe's Transparency and Consent Framework was designed to help companies comply with the GDPR. But an ad tech company exploited the framework to collect information on potentially millions of people in the U.S., as explained in this video. Lo-fi rebundling: a renewed realization that media, creative and data in the agency world need to work together at the outset of figuring out solutions for clients in order to create more effective solutions. Read more in this Digiday+ Media Buying Briefing. As software development firm Niantic expands the capabilities of its AR platform, it is fully aware of the potential for legal challenges to arise — but the company has not yet allowed these risks to derail its goal of building a real-world metaverse inside augmented reality. As it becomes more difficult to measure engagement, agencies explore attention metrics: how to define them, track them and apply that data, Jen Faraci, chief data officer for Digitas North America, told Digiday. Despite ongoing warnings about a potential recession, major advertising holding companies have continued releasing rosy forecasts even while brand marketers worry about having to make cuts. Glow Beverages is working with Kylie Jenner to capture the attention of Gen Z and young millennials through social media platforms. It marks the hydration and energy drink brand's first major marketing campaign involving a high-profile celebrity. Other things to know about Register for a new virtual forum to learn what’s essential to contextual relevancy in omnichannel campaigns for 2023. Sponsored by Best Buy Ads. By embedding search into digital experiences, marketers deliver more relevant, personalized content — no cookies necessary. Sponsored by Yext. Establishing standards based on real insights and what businesses want to teach viewers will create truly frictionless UX for shoppable video. Sponsored by KERV Interactive. | | |
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