Print Ads Opportunity | Protein Bar Founder | New Tools

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Jan. 27, 2025

Print Ads Are an Ecommerce Opportunity Print magazines can be an unusual opportunity for niche ecommerce merchants. Digital advertising dominates ecommerce, with good reason. The ads are measurable, easily updated, and often produce instant results. Place an ad and get a sale on the same day. In contrast, print advertising does not usually produce immediate results and is not easy to measure. Yet the medium has unique values that established marketers appreciate. Take Amazon’s October 2024 printed toy catalog, for example. "We’re not surprised to see Amazon leaning into their toy catalog,” said Polly Wong, president of Belardi Wong, a marketing firm, in a correspondence with Practical Ecommerce. “Hundreds of brands have added direct mail and catalogs to their mix over the last five years because print offers unique advantages to digital marketing — more real estate to show your product and entice consumers to buy, 100% reach, high lifetime value from customers who respond to print, and a very effective way to stand out to new customers.” Read article > Protein Bar Founder Thrives in a Crowded Field Will Nitze, founder of IQBAR, says success in a competitive market requires identifying its uncompetitive niches. Listen to episode, read summary > New Ecommerce Tools: January 23, 2025 This week: genAI search, website builders, fulfillment, reverse logistics, mobile payments, click-to-cancel subscriptions, and more. Read article > Charts: U.S. Small Business Trends Q4 2024 Small businesses generate 58% of jobs and 39% of the value-added economy, the portion beyond the cost of production. Read article > From the Archive: February 2022 Solo Brands Founder, Now Wealthy, Reflects Spencer Jan wasn’t the first to produce a portable fireplace, but the Solo Stove, his version, upended an entire industry. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Shopify Pro on Themes, Upgrades, Ecosystem Ugmonk Brings Design to Desk Tools 🎯 Industry IQ Resources from our advertisers. Passport Just Made Global Growth Easier 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.