Princeton closes campus due to COVID-19; How to respond when you don't know the answer; Why writers should consider meditation; and much more

MORNING SCOOP

Schools suspend on-site classes as COVID-19 spreads, Reddit launches a marketing feature, and Wingstop offers ‘wearable billboards’

Also: Gender pay gaps in influencer campaigns, New York City Subway goes viral with a tweeted typo, the struggle to avoid touching your face, and more.

EXECUTIVE COMMUNICATION

How to respond when you can’t answer a question

For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.

INFOGRAPHICS

Infographic: Why writers should consider meditation

A clear mind is an essential first step in the writing process. Here are tips for how writers can use a daily mental refresher to improve their craft.

PR DAILY AWARDS

Don’t miss next week’s Corporate Social Responsibility Awards entry deadline

PR Daily’s CSR Awards program will showcase the most influential campaigns and people. The deadline for entries is next Friday, March 20.

VISUAL & VIDEO COMMUNICATIONS

6 simple ingredients to whip up a compelling photo essay

Draw the viewer in with a striking ‘anchor’ image, tell an emotion-packed, human-driven story, and close with a strong call to action.

CRISIS COMMUNICATIONS

How brand managers should address COVID-19

How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.

MORNING SCOOP

Publix and others offer COVID-19 responses, Apple and Google mark International Women’s Day, and Twitter’s first flagging of a doctored video

Also: Dairy Queen celebrates 80 years, effective crisis communications in the face of canceled events, and more.

MARKETING

4 ways to build fandom for your organization, and why it matters

Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.

CONTENT MARKETING

Why and how you should infuse personalization into your PR

Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape.

PR DAILY AWARDS

Share your comms work that’s making the world a better place

Don’t miss the March 20 entry deadline for PR Daily’s Corporate Social Responsibility Awards. Showcase your influential work.

CRISIS COMMUNICATIONS

Canceling over coronavirus: Should your event go on?

Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories.

MORNING SCOOP

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more.

PR INDUSTRY

PR pros mark International Women’s Day

The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.

EMAIL

7 tips to make your email super effective

Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call.