Presidential candidate endorsements boost subscriber conversions and donations at some publishers

As ad spend rises and capturing consumer attention becomes more challenging, gaming offers a unique opportunity for brands to stand out. Activision Blizzard Media’s latest research, “Play It Forward: How Gaming Immersion Unlocks Player Attention,” reveals how gaming immersion drives sustained attention, boosting key metrics like recall, purchase intent and sales. Explore the full infographic and learn how gaming elevates marketing campaigns.